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Sunday July 06 2008
 
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Web Marketing

Search Engine Services

Search engines & directories are the primary way in which people find web sites. If your site isn't highly ranked you will be losing sales or supporters.

To achieve good, targeted traffic your site needs to be search engine friendly with appropriate keyword phrases and regular submission & monitoring. We provide two Search Engine Service options: Basic and Advanced.

Basic Option:

As a matter of course your site's design fees include basic Search Engine Optimisation where we write your site's code to include the main features that search engine 'robots' look for when indexing your site. We will submit your site to 3 major free search engines and directories including Google and the Open Directory.

While this service is adequate for small sites we recommend our advanced option for larger sites.

Advanced Services:
Most Web users utilise search engines and directories to find what they are looking for, if you want to attract targeted traffic to your site you will need to rank in the top 30. To achieve a good placement your site will need to be fully optimized. It is not uncommon for many sites to be poorly optimized or not optimized at all.

Benefits of our optimization service

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Increase in targeted traffic to your web site
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Increased sales
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Ongoing advice
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Ongoing monitoring and maintenance

The optimization process

Review:
We evaluate your web site and business to make initial recommendations.

Research:
We research keyword phrases to ensure we use the most popular searched phrases associated with your business.

Optimization:
We analyse your web pages for keyword density, frequency and prominence and ensure meta tags with keywords and descriptions are included in your pages for the search engines that support them.

Submission:
We submit your web pages to all the major search engines.

Monitor:
We monitor and maintain your rankings.

Report:
We issue monthly reports on your search engine ranking.

Pricing:

All services are tailored to your needs and prices therefore vary accordingly, detailed below is a guide to what you can expect for each service.

Search Engine Optimization & Placement
Strategic planning and keyword research
Optimization of web site
Submission to search engines and directories
Prices from £350

Monitoring & Maintenance
Ongoing monitoring & optimization
Ongoing advice & support
Monthly placement reports
Prices from £80 per month

Directory Submissions (Fee based)
Many directories are now fee based (Yahoo!, Looksmart etc...)
We will advise, optimize and submit your site
Prices from £400 per site

We will discuss search engine service options with you as part of the design stage of your site.